Folded Leaflets Printing by StressFreePrint
If you’re promoting any sort of product, service or event, one of the most effective ways to increase awareness and drive sales is with printed leaflets. Folded leaflets are easy to distribute and read, and they can be created in almost any size or shape. Moreover, they provide enough room for you to add plenty of information and imagery about your offering, alongside your logo and contact information.
Our online catalogue features our most popular folded leaflets and flyers but, in reality, it’s just the tip of the iceberg. We welcome enquiries for alternative quantities, bespoke folds and unusual finishes. In addition, we offer one-stop-shop services including direct mail, fulfilment, postage and delivery. Drop us a line for more information.
How Do I Create A Design For My Folded Leaflet Printing Project?
The first step in creating a successful folded leaflet is to carefully plan the text, imagery and other content you wish to include. This will dictate the size of the leaflet, how many printed panels will be required and how it should fold. There are so many different ways to fold a piece of paper, it’s a good idea to make a quick mock-up so you can experiment with different options.
If you’re stuck for ideas, take a look at what your competitors are doing as this can be a great starting point. Be sure to note how the designer has attracted the reader’s attention and converted their interest into action. This may involve encouraging potential customers to attend an event, place an online order or browse a website for more information.
When you’re ready to start designing, we provide free artwork guides to help you through the process of creating print ready files.
What Are The Benefits of Folded Leaflet Printing?
Whilst A5 or A6 flyers are great for communicating simple messages, such as the date of an upcoming event, folded leaflets allow you to pack a real punch with lots more information, imagery and content. This is why they’re favoured by many businesses as they’re seen as a more effective method of promotion, especially when used to market products and services.
The front panel of a folded leaflet often features bold headlines and eye-catching imagery designed to grab the reader’s attention, encouraging them to read on to find out more. With room on the inside panels to expand on your offer with persuasive text, enticing photography and important information such as opening times or product specifications, there’s plenty of opportunity to convert that initial interest into a sale.
What Types Of Folded Leaflet Are Available?
There are many different types of fold but the four most popular options are: Half-fold, C-fold, Z-fold and Cross-fold.
Half-fold is the most common fold for leaflets and flyers, often referred to as a single fold. This type of leaflet features four equal sized panels consisting of a front and back cover plus a centre spread.
C-fold is another popular option, commonly used by visitor attractions and theatres. These leaflets are divided into three panels, one of which tucks inside the front cover.
Z-fold is also known as a concertina fold as its three panels are folded into a zig-zag like an accordion.
Cross-fold is a more unusual type of leaflet that’s folded in half and then half again, in a similar way to a map.
What are the benefits of using folded leaflet printing for my marketing materials?
There are several benefits to using folded leaflet printing for marketing materials, including:
Compact format: Folded leaflets are easy to carry and distribute, making them a convenient choice for marketing materials that need to be handed out or mailed to customers.
Customisation options: Folded leaflets can be customised to meet your specific needs, including the size, layout and fold type. This allows you to create materials that are tailored to your brand and message.
Versatility: Folded leaflets can be used for a wide range of marketing purposes, including promoting products or services, providing information about your business, or showcasing events or promotions.
Using folded leaflet printing can be an effective way to reach potential customers and promote your business, and it is a cost-effective choice for many businesses. If you are considering using folded leaflet printing for your marketing materials, consider working with a professional printer such as StressFreePrint to ensure high-quality results and professional-looking materials.